CEO & Founder
The Social Element & Polpeo
An instrumental player in the launch of the BBC’s digital offering, Tamara recognised the potential of social media engagement for brands and set off to launch the The Social Element agency in 2002, before the explosion of social media. She is a strong advocate for diversity in the workplace and a regular contributor to the media (AdWeek, BBC, The Guardian) on topics related to online customer service, brand loyalty and crisis management which she delivered a TEDx talk on. She is a founding committee member of SeriesQ, a group for LGBT Entrepreneurs in the UK and a regular speaker at EUROUT.