Jan Gooding



Jan Gooding is known to be one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership.

She has enjoyed a successful marketing career during which time she has worked with blue chip corporates such as BT, British Gas, Diageo and Unilever and, most latterly, as the Group Brand Director at Aviva. In her final role at Aviva, as their first Global Inclusion Director, she was responsible for introducing the ground-breaking policy of equal parental leave. 

She is currently the Chair of LGBT equality charity Stonewall, the Chair of PAMCo, the governing body which oversees audience measurement for the published media industry, The president of the Market Research Society, the world’s leading research association. The partner of Jericho Chambers, a management consultancy committed to a better society and the common good, a recipient of the ‘The Drum Lifetime Achievement’ Award in 2019.