London Business School
Pon worked in advertising agency in Dentsu Aegis Network in Taiwan branch before joining the MBA2020 class at London Business School. He has strong passion in marketing strategy, digital marketing, and discovering consumer insights. During his time in DAN group, he helped various clients to reposition their brand and strengthen the brand recognition. While Taiwan offers many amazing products, they often lack professionalism, sales channels and bargaining power needed to succeed internationally. Pon decided to pursue his MBA at LBS, hoping he could bring his knowledge and networking back to his country, and help these local brand outshine internationally.